电子邮件写作技巧

电子邮件写作实用技巧

Email communication has a pivotal role in business communication. The following tips will help you to make your email communication efficient and effective.

在商务往来中，电子邮件起到了关键作用。下面的建议可以使你的电子邮件事半功倍。

1. A Meaningful subject line

People receive a huge number of emails are present in the mailboxes every day. To get your email noticed among them, it is important to give your email a subject line that grabs the attention of the receiver. The subject should also associate closely to the content of the email. When replying remember to change the subject line rather than just let the mail program add “Re:” at the front.

1. 有力的主题：人们每天在收件箱里会收到大量的电邮。想让你的邮件脱颖而出，给它起一个吸引收件人眼球的主题就很重要了。主题还要和电邮内容密切相关。如果回复时能换个主题，就会比“回复：”好多了。

2. Cue it right

It is important to send the mail to the right recipients. No one wants to receive emails in their inbox that really do not concern them. You should use the cc and bcc options only where it is important. Moreover, emails should have a personalised touch to make people relate to them more.

2. 正确地发送：把邮件发给正确的接收人是很重要的。没人想在收件箱中看到与自己无关的电子邮件。只有必要的时候才可以使用抄送和密送功能。此外，电子邮件还应该因人而异，这样更能使别人觉得与自己密切相关。

3. Grammatically correct

It is very annoying for people to find mistakes in an email. That is why you

should proofread your email after completing it to correct grammar and check spelling. The use of incorrect grammar would only reduce the reputation of

your organisation and yourself in the eyes of the recipient.

3. 语法准确无误：在电子邮件中看到错误是很使人厌烦的。所以你要在写完后检查语法和拼写。使用错误语法只会降低你的公司和你自己在收件人眼中的公信力。

4. Simple and concise

The attention span of people is limited and they want to be able to read emails quickly. Therefore, use simple and plain English as much as possible in your emails. For example use “buy” instead of “purchase”. Avoid clichés such as “last but not least” and legalese such as “in reference to” and “please contact the undersigned”.

4. 言简意赅：人们的注意力是有限的，所以想尽快读完邮件。因此，尽可能在你的电邮中使用简单明了的英语。比如，用“buy”而不要用“purchase”。避免陈词滥调，像是“最后但并非最不重要的" ，还有法律术语像“参考”或者“请于签字人联系”。

5. Appropriate Format

Your email should not have all the text in just a single paragraph as this makes it difficult for a reader to understand your meaning. Also avoid long and complex sentences with multiple clauses. Organise the content of your message logically and include bullet points, headings and subheadings for clarity.

5. 适当的格式：你邮件的所有内容不应该都放在一段，这会使读者很难理解你的意思。还要避免有很多从句的长句复杂句。有逻辑地组织你的文章，包括要点，标题和用于说明的副标题。

6. Appropriate Diction

Words like urgent and important are meant for grabbing the attention of the reader. If these words are used unnecessarily, it will only contribute to making your email seem worthless to recipients. Therefore, use urgent sparingly and resort to other such words only when absolutely necessary.

6. 适当的措辞：像紧急、重要这类的词旨在抓住读者的注意力。如果在不必要的时候使用这些词，你的邮件对收件人来说就会显得没有价值。所以，慎重使用“紧急”，只在真正必要的时候才选取这类词汇。

7. Know the target audience

It is important that you know whom your email is supposed to convince and target. For this purpose, you should know your audience well and must have a clear idea of what they are anticipating before you start writing them an email.

7. 了解目标群体：你要清楚你的邮件是要写给谁的。出于这个目的，你应该十分了解你的读者，在你写邮件之前必须清楚地知道他们想要看到什么。

8. Use of links and attachments

The effective use of attachments and hyperlinks helps you communicate your message in an efficient manner and allows your email to be concise. Use links rather than copying and pasting large sections of text.

8. 使用链接和附件：有效地使用附件和超链接会帮助你以高效的方式传达信息，还可以使你的邮件引起注意。使用链接而不要复制粘贴大段的内容。

9. Give a deadline for reply

If a reply to your email is required, then the email should clearly state the deadline for the respondent to reply. This makes it easy for the receiver to understand what actions are intended.

9. 给出回复的截止日期：如果你的邮件需要回复，那么邮件中应该给回复人明确指出截止时间。这使收件人更容易理解你想让他做什么。

10. A clear action call

If your email requires the reader to perform some action or task, then the call to action should be clear and simple. Mention it more than once, so that the reader does not miss it out.

10. 给出明确的行动指令：如果你的邮件要求读者完成某项行动或任务，那么指令应该清晰明了。不止一次提及，那么读者就不会漏掉了。